사찰·한방에 AI 접목 관광스타트업 찾는다…9월9일까지 모집 – TBS 서울

Seoul’s TBS (Traffic Broadcasting System) has launched a startup competition aimed at integrating artificial intelligence (AI) into temple tourism and traditional Korean medicine. The initiative seeks to identify innovative startups that can develop AI-powered services and experiences in these cultural sectors, with applications open until September 9. This effort highlights Seoul’s push to modernize its cultural tourism offerings and attract new visitors through technological innovation.

The competition is open to startups and entrepreneurs who can propose AI-based solutions that enhance visitors’ experiences at temples and in traditional Korean medicine practices. The program is organized by TBS Seoul, a major broadcasting and media organization, in collaboration with local cultural and tourism authorities. Participants are encouraged to develop applications that could include virtual temple tours, AI-guided meditation or health consultations, and personalized cultural experiences using AI technology.

The application process began in August and will close on September 9. Selected startups will receive mentorship, potential funding, and opportunities for exposure through TBS’s media channels. The initiative aims to foster innovation in the cultural tourism sector, which is seen as vital for Seoul’s economic and cultural growth. The contest aligns with broader government efforts to promote smart tourism and digital transformation in Korea.

According to TBS officials, the goal is to discover scalable solutions that can be integrated into Seoul’s tourism infrastructure, potentially expanding to other regions and international markets. The competition emphasizes the importance of combining tradition with cutting-edge technology to create unique, accessible, and immersive experiences for both domestic and international visitors.

Why AI-Integrated Tourism Matters for Seoul’s Cultural Sector

This initiative underscores Seoul’s strategic move to incorporate digital innovation into its cultural tourism industry, which is a significant economic driver. By fostering startups that blend AI technology with traditional practices, the city aims to create distinctive experiences that appeal to a broader, tech-savvy audience. The project could also position Seoul as a leader in smart cultural tourism, attracting international visitors interested in authentic yet technologically enhanced cultural encounters.

Additionally, the integration of AI into temple visits and traditional medicine could lead to new health and wellness tourism trends, boosting local businesses and promoting Korea’s cultural heritage globally. The success of this program may encourage other cities to adopt similar approaches, accelerating Korea’s reputation as a hub for innovative tourism solutions.

Background on Seoul’s Digital Tourism Initiatives

Seoul has been actively promoting digital transformation within its tourism sector, including the development of smart city infrastructure and digital cultural experiences. Prior efforts include virtual tours, online cultural programs, and AI-powered translation services. The government and private sector have recognized the potential of AI to enhance visitor engagement and operational efficiency in tourism.

This competition builds on these efforts by specifically targeting traditional cultural sectors—temples and Korean medicine—that are central to Korea’s cultural identity. Historically, these sectors have faced challenges such as aging practitioners and declining visitor numbers, which digital solutions could help address. The initiative also aligns with Korea’s broader national strategy to foster startups and innovation in the digital economy, with a focus on cultural industries.

The timing coincides with increased global interest in wellness tourism and cultural heritage, making this a timely opportunity for Seoul to position itself as a leader in this niche market.

“We aim to discover startups that can creatively combine AI with Korea’s rich cultural traditions, making them more accessible and engaging for visitors both locally and internationally.”

— Ahn Jae-hyun, TBS Seoul representative

Unclear Aspects of the Competition’s Implementation

Details about the specific criteria for judging submissions, the funding or rewards for winners, and the long-term integration plans remain unclear at this stage. It is also not yet confirmed how many startups will be selected or what the exact scope of support will be beyond mentorship and media exposure. Additionally, the scale of the pilot projects and their potential commercialization are still under development.

Next Steps for Participants and Seoul’s Cultural Tech Roadmap

Applications will close on September 9, after which a panel of experts will review submissions. Selected startups are expected to be announced by late September, with mentorship and development phases to follow. The program aims to culminate in pilot projects or demonstrations by early next year, with potential for broader rollout if successful.

Seoul officials have indicated plans to monitor and evaluate the outcomes of these projects, with possibilities for scaling successful solutions across other cultural sites and regions. The initiative may also inform future policies promoting digital innovation in Korea’s cultural tourism sector.

Key Questions

Who can apply for the AI tourism startup competition?

The competition is open to startups, entrepreneurs, and companies that are developing AI-based solutions related to temple tourism and traditional Korean medicine. Applicants should have innovative ideas and the capacity to implement pilot projects.

What kind of solutions are Seoul looking for?

Seoul encourages proposals that include virtual temple tours, AI-guided health and wellness services, personalized cultural experiences, and other applications that leverage AI to enhance visitor engagement and cultural preservation.

What support will winners receive?

Selected startups will benefit from mentorship, potential funding opportunities, and exposure through TBS media channels. Specific details about financial support or long-term collaboration are expected to be announced after the selection process.

Will the projects be implemented widely?

It is still uncertain how many pilot projects will be launched or how they will be scaled beyond initial testing. The program aims to evaluate pilot success before broader deployment.

Is this initiative part of a larger government plan?

Yes, it aligns with Korea’s broader strategies to promote digital innovation, smart tourism, and cultural preservation, supported by both local and national government policies.

Source: local