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Bloomberg reporter Mark Gurman says Apple’s own smart home camera remains in development and is reportedly planned for 2027. The device is said to be separate from cameras being developed with LG, but Apple has not confirmed either project or a release date.
Apple is still developing its own smart home camera, according to Bloomberg’s Mark Gurman, with the device reportedly expected in 2027. Gurman says it is a separate project from cameras being developed with LG, clarifying that Apple’s reported partnership with the electronics company does not replace its own camera plans.
The distinction matters because reports about Apple and LG have described several home products under development, including indoor and outdoor security cameras, a floodlight camera and a smart deadbolt. Gurman said in a post on X that those LG-related cameras have nothing to do with Apple’s own camera, which has been described as privacy-focused. The LG products are reportedly expected to carry LG branding, even if Apple is involved in their development.
Apple’s camera has previously been reported under the codename J450. Gurman’s earlier reporting described a device intended to monitor activity in the home, rather than simply record footage. It could reportedly detect when people enter or leave a room and use that information to trigger actions through Apple Home, such as switching lights on when someone arrives and off when they leave.
Other reported features include facial recognition to identify household members and recognition of pets. The camera is also said to use a low frame rate and AI to analyse activity without continuously recording video. Gurman has described its possible design as a cylindrical device resembling a large metal chapstick. These details remain reported specifications, not features Apple has announced.
A Separate Route Into the Smart Home
If the reports are accurate, Apple is pursuing two routes into connected home security: its own camera and a set of devices developed with LG. The distinction could matter to customers deciding whether a product is an Apple-branded device or an LG product with Apple’s involvement. It also suggests the reported LG work is not, by itself, evidence that Apple has dropped its own hardware plans.
The camera’s reported emphasis on detecting activity and triggering automations would place it within Apple’s broader smart home ecosystem, rather than making it only a video-monitoring product. That could let a camera interact with lights and other connected devices through Apple Home. However, its practical value will depend on details that have not been confirmed, including how the system handles video, recognition data, compatibility and user control.
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How the Apple and LG Reports Differ
Apple’s own home camera has been the subject of earlier reporting, including its J450 codename and descriptions of a privacy-oriented approach. Separately, reports have described Apple working with LG on multiple smart home products. The latest clarification from Gurman is that the two camera efforts are separate, rather than the LG project being the camera Apple was independently developing.
The reported LG arrangement has been compared with the LG UltraFine displays, which were developed in collaboration with Apple but sold under LG’s branding. The comparison offers a possible model for how Apple could contribute to partner products without selling them as Apple-branded hardware. It does not confirm the terms, product lineup or launch plans for the reported smart home work.
A separate Home Hub device has also been rumoured as part of Apple’s wider home strategy. The available reporting does not establish whether that device and the camera will launch together or how they would work as a package.
“The cameras being developed with LG have nothing to do with Apple’s own “privacy-centric” home camera.”
— Mark Gurman, Bloomberg, in a post on X
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Features and Launch Plans Remain Unconfirmed
Apple has not officially confirmed that it is making a camera, the reported J450 codename, its features or a 2027 launch. LG has also not confirmed the reported partnership or the products it may produce. The expected timing and specifications therefore remain based on reporting, not company announcements.
It is also unclear how the camera would process or store video and recognition data, whether facial and pet recognition would be included at launch, or which Apple Home devices it would support. The report’s description of low-frame-rate AI analysis does not, by itself, establish how much video would be captured or retained. Pricing, availability by market and the relationship between the camera and the rumoured Home Hub have not been disclosed.
indoor outdoor security camera with facial recognition
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Watch for Company Confirmation
The next concrete milestone would be an announcement from Apple or LG confirming the products, their roles and any release timing. Until then, the 2027 date and the camera’s reported design and capabilities should be treated as unconfirmed. Further reporting may clarify whether the Apple camera, LG-branded devices and a possible Home Hub are planned as coordinated parts of the same smart home push.
For now, the main confirmed development is the distinction reported by Gurman: Apple’s own camera is said to remain in development, separately from the cameras linked to LG. No launch date or final product details have been officially announced.
smart home camera with activity detection
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Key Questions
Is Apple’s smart home camera confirmed?
No. Bloomberg’s Mark Gurman has reported that Apple is still developing one, but Apple has not officially confirmed the device.
When could Apple’s camera arrive?
The report says the camera is expected in 2027. That timing has not been confirmed by Apple.
Is the camera being developed with LG?
Gurman says Apple’s own camera is separate from cameras being developed with LG. The LG-related devices are reportedly expected to be sold under LG’s branding.
What features might Apple’s camera have?
Reports describe room-entry detection, Apple Home automations, facial recognition for household members and pet recognition. These are unconfirmed reported features, not an official specification.
Has Apple announced a price or design?
No price or final design has been announced. Gurman has previously described a possible cylindrical shape, but that description remains unconfirmed reporting.
Source: rss
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